Analisis Strategi Pemasaran Terhadap Penjualan Produk Pewangi Pakaian Merek Downy Pada PT Borwita Citra Prima di Makassar

A. Muh Hidayat Am, Hidayat (2020) Analisis Strategi Pemasaran Terhadap Penjualan Produk Pewangi Pakaian Merek Downy Pada PT Borwita Citra Prima di Makassar. Other thesis, Universitas Indonesia Timur.

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Abstract

This study aims to determine the marketing strategy for selling Downy
brand clothing fragrance products at PT Borwita Citra Prima in Makassar. The
types of data used are qualitative and quantitative data, then the data sources
used are primary and secondary data. The data collected were analyzed
descriptively, meaning that the data obtained in the field was processed in such a
way as to provide a systematic understanding, then analyzed using the SWOT
method, the IFE results showed a value of 3.27 or strong. While the EFE value is
2.9 or strong. Where the value of the X axis = 0.3 and the value of the Y axis = -
0.2. This states that it is necessary to analyze the marketing strategy in the sale of
downy brand clothing fragrance products at PT Borwita Citra Prima in
Makassar.
Keywords: Marketing strategy, sales.

Item Type: Thesis (Other)
Subjects: Ekonomi > Manajemen
Divisions: Fakultas Ekonomi > Manajemen S1
Depositing User: Unnamed user with email [email protected]
Date Deposited: 28 Aug 2023 06:15
Last Modified: 28 Aug 2023 06:15
URI: https://repository.uit.ac.id/id/eprint/117

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