Pengaruh Harga terhadap Tingkat Kepuasan Konsumen Washme Laundry di Kota Makassar

This Research is conducted for to know the price influence to mount
the consumer satisfaction of Washme Laundry in Makassar City. This
Research is inclusive of quantitative research type. Population used is all
cutomer of Washme Laundry amounting to mean 109 people. Sampel in
this research is cutomer of Washme Laundry mean as much 52 people.
Determination of is level of sampel conducted with the formula Slovin.
Intake Sampel conducted with the technique of purposive sampling.
Research data conducted by simple test regresi.
Result of research showing that: price have an effect on the
signifikan to consumer satisfaction. Its meaning is price reached, existence
of according to price with the product quality, according to price ably, price
which kompetitif and existence of kesesuain price with the benefit which
consumer give the unidirectional and real influence to mount the consumer
satisfaction of Washme Laundry in Makassar City. Big of influence of price
variable to mount the consumer satisfaction of Washme Laundry in
Makassar City is 55,60% so that consumer satisfaction cannot be full
influenced by price variable
Keyword : Price, Consumer Satisfaction