Pengaruh Harga, Cita Rasa, dan Kemasan Terhadap Keputusan Pembelian Konsumen Minuman Ringan di Kelurahan Sudiang Raya Kecamatan Biringkanaya Kota Makassar

This Research aim to to know the price influence, goal feel and
tidiness to decision of light beverage consumer purchasing in Chief Of
Village Sudiang Raya Subdistrict Biringkanaya Makassar City either
through simultan and also parsial. Population at this research is all light
pub consumer exist in RT 004 / RW 001 where consumer amount in one
day mean 23 people so that consumer as a whole nya 368 people per
day. Withdrawal sampel use the technique of purposive sampling (15%
from population) namely 55 consumer. Research use the doubled linear
regression test, with the its hypothesis test is examination by parsial (Test
T) and test the simultan (Test the F). Result of research showing that price
variable, goal feel and product tidiness by simultan own the unidirectional
and strong influence to decision of consumer purchasing of light beverage.
Price and goal feel by parsial own the unidirectional and strong influence
while product tidiness do not have an effect on the strength to decision of
consumer purchasing
Keyword : Goal Feel, Price, Tidiness, Decision Making