Analisis Isi Pengaruh Misa Live Streaming Di Channel Youtube Terhadap Perilaku Beribadah Dan Tingkat Kepuasan Umat Gereja Santo Simon Petrus Gembala

This study aims to determine the level of influence of the mass through
live streaming on the behavior and level of satisfaction of the parishioners of St.
Santo Simon Petrus Gembala of Sungguminasa. This research was expected to
provide input on the Youtube Channel of the Santo Simon Petrus Gembala Parish,
so that the viewers are increasing.
This research used an explanatory method. Therefore, the researcher
wanted to get the content of the message by the mass media, because content
analysis includes special stages in the process of scientific data. This study used
the data analysis techniques namely, correlation test, simple linear regression
analysis, and partial test (t test).
The results showed the contribution of the variable X, the influence of live
streaming mass on the Youtube Channel, on the variable Y, behavior and
satisfaction level or the result of r square 0.482 or 48.2%. This showed that the
effect of live streaming mass on the YouTube Channel has a contribution of
48.2% to behavior and satisfaction levels. It can also be said that the Theory of
Individual Differences and Theory of Computer Mediated Communication can be
used to determine the effect of live streaming mass on the Youtube Channel on
the behavior and level of satisfaction of the parishioners.
Based on the results of the discussion, it was concluded that the live
streaming mass had an influence on the behavior of the people or parishioners
during worship. Based on the results of data analysis obtained that t count > t table
9,618 > 1,291. So, according to the hypothesis that has been proposed previously,
it can be stated that Ho is rejected and Ha is accepted. Thus, it can be concluded
that there is an influence of live streaming mass on the Youtube Channel on the
behavior and satisfaction level of the Santo Simon Petrus Gembala Parish of
Sungguminasa.
Keywords: Effect of live streaming mass on Youtube Channel, behavior, level of
satisfaction