Pengaruh Harga dan Merek Terhadap Hasil Penjualan di Cafe dan Resto Woody.do di Kota Makassar

This Research is executed as a mean to know either through
parsial and also by simultan is influence of price and brand to sales
revenue in Cafe and Resto Woody.do in Town Makassar.
This Research is inclusive of quantitative research type with the
approach descriptif-correlation. Sampel in this research amount to 50
people from mean 100 population people of where intake sampel done
with the technique of simple randomized sampling. Research data
obtained with the spreading kuisioner. The research data by a validity test,
reliabilitas, test the classic assumption, statistical descriptive analysis and
test the doubled regresi.
Result of research showing that : (1). Price have an effect on
positive and signifikan to sales revenue in Cafe and Resto Woody.do. This
Matter indicate that the reached price, price competitiveness, according to
price with the product quality, and according to price with the benefit will
give the influence at sales revenue. (2). Brand have an effect on positive
and signifikan to sales revenue in Cafe and Resto Woody.do. This Matter
indicate that the catchy brand, impress the excitement and modern,
owning positive meaning, and draw attention will give the influence at
sales revenue.
Keyword : Price, brand and sale