Pengaruh Kualitas Pelayanan terhadap Keputusan Pembelian Pelanggan pada Produk Cleo di PT. Sentral Sari Prima Sentosa Makassar

Influence of Service Quality to
Decision of Purchasing Cutomer at Product Cleo in PT. Sentral Sari Prima
Sentosa Makassar. Guided by Supiati and Ibadurrahman.
Goal conducting of this research is to know the influence of service
quality to decision of purchasing cutomer at product Cleo in PT. Sentral
Sari Prima Sentosa Makassar. Population in this research is cutomer PT.
Sentral Sari Prima Sentosa Makassar mean in one day as much 150
consumer people. Sampel taken to be determined by random is mean
sampling as much 95 consumer people (63% from mean of cutomer in
one day). Research data analysed to use the simple linear regression
method.
Result of research showing that service quality have an effect on
positive and signifikan to decision of consumer purchasing at product Cleo
in PT. Sentral Sari Prima Sentosa Makassar. Its Meaning is service quality
give the strong and real influence to decision of consumer purchasing so
that each;every make-up of value of service quality will improve also
decision of consumer purchasing of equal to 0,807 or 80,70% if constant
valuable other;dissimilar variable
Keyword : Service Quality, Purchasing Decision