Pengaruh kualitas Pelayanan Terhadap Kepuasan Pelanggan Pada GraPARI di Makassar

This study aims to determine the level of service quality on customer
satisfaction in GraPARI Makassar. As for the population of this study, all
Telkomsel customers in the Makassar area with a research sample of 50
Telkomsel respondents. The study uses primary data by distributing
questionnaires. The data analysis technique in study used simple linear
regression. The results of the study showed that there was an influence of
service quality on customer satisfaction 77% which was seen from
coefficient value of 0,767 that the service quality variabel was able to
explain the variation that occurred in customer satisfaction at Makassar,
while the remaining 23% was explained by other variables not examined in
this study such as quality products, prices and more.
Keywords: service quality, customer satisfaction