Pengaruh Kualitas Pelayanan Terhadap Kepuasan Konsumen Jasa Travel Pada PT Arta Wisata Tour And Travel Makassar Saat Covid

The purpose of this study was to determine the effect of service
quality on consumer satisfaction of travel services at PT Arta Wisata Tour
and Travel Makassar during Covid-19. This study uses a quantitative/
statistical approach. Sources of data in this study using primary data and
secondary data. The technique used in collecting this data is through the
distribution of questionnaires, observation, and documentation using a
Likert scale and the method of determining the saturated sample, namely
31 samples which aims to determine the respondents' responses to each
variable. The data analysis method used is simple linear regression
analysis, validity test, reliability test, normality test and coefficient of
determination (adusted R2).
The results showed that the regression equation obtained was
Y=12.581 +0.754 X with sig values of 0.004 and 0.000, which means
<0.05. The variable has a significant positive effect on service customer
satisfaction with a significant level of 0.707 or about 70.7%.
Keywords: service quality on service customer satisfaction.