Strategi Pengembangan Usaha Gula Aren di Desa Bontolempangan Kecamatan Sinjai Barat Kabupaten Sinjai

This study aims to determine the level of income, strategy
development and feasibility of sugar business in Bontolempangan Village,
West Sinjai District, Sinjai Regency which will be implemented from March
to April 2021. To explain the SWOT analysis (Strengths, Weaknesses,
Opportunities and Threats) to see the internal environment, namely
strengths and weaknesses as well as the external environment, namely
the opportunities and threats of palm sugar business, where the research
population is 17 palm sugar farmers with sampling using the saturated
sample method, where all populations are used as samples. The results
showed that the income level of Rp. 115,526 and an accurate R/C
analysis of Rp. 1.81 that the palm sugar business is feasible to operate.
Several alternative strategies for palm sugar S-O (Strengths
Opportunities): maintain the amount of production and product quality so
that consumer desires are always fulfilled and cooperate with the food
industry that uses brown sugar as raw material. S-T (Strengths-Threats)
strategy: increase production by adding product innovation and then
promoting to social media or participating in bazaars to expand the market.
W-O (Weaknesses-Opportunities) strategy: creating a more attractive
appearance of brown sugar and utilizing local plantations for easier access
to raw materials. W-T Strategy (Weaknesses-Threats): Adding information
on the replanting schedule to avoid lack of raw materials.
Keywords: income, business feasibility, palm sugar business, SWOT